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Transitional Text

Ephemeral text, that appear between states.

Tone and Voice#

If pages or actions take a long time to load, it might bring impatience or frustration to our users. Adding transitional text help soften the user's reaction. This is a critical space to calm them, and not trigger more stress. Remember that we build trust and reliability through our product.

👍 Dos#

  • Whenever possible, list the actions that are being taken, so the user can identify what's causing the wait.
  • Add animations, spinners or progress bars to amuse the user, and show we're working on it.
  • Prefer verbs in the gerund tense, to show continuous action.


👎 Don'ts#